Who has the highest quality, most responsive list of church leaders?

“Our list is the best!” says everyone that sells advertising.

All insurance companies say they are the most responsive at paying claims. Every bank touts their financial strength. Similarly, most people in the advertising business will tell you that their list is the best. That’s why we love hearing real results from our clients…


“We were so thrilled with both the response rate and the quality of leads generated by Pastor Resources that we’re now able to justify a second ad in the next issue, allowing us to reach both CE Directors/Youth Pastors and Senior Pastors. What a great way to reach all of the decision-makers in the church!”

Beth Murphy
Director of Church Marketing & Sales, Zondervan / HarperCollins Christian Publishing


At JCA, list quality is our highest priority. You might have heard the phrase, “the money is in the list.” For more than a decade clients have relied on us to put them in front of decision-makers. We take this responsibility seriously –this starts with a great list.

Here are a few things we do to ensure that you are getting the highest responding list in the industry.

Multiple Sources of Information

We pull from over a dozen sources to create a superior list for our clients. Pulling in data from multiple source leads to stability in the response rates since we are not reliant on any single vendor. Plus, we have the ability to see which pastors are responding and which list source they came from.

Track Response by Source

Tracking response by list source allows us to keep the ones that are generating the highest response, while removing low performing lists. We discard less-responsive pastors and add more responsive names every issue.

Personal Touch

We personally (manually) add names to our mailing list from the fastest growing churches in America. This ensures that you get your organization in front of some of the most dynamic churches who are in growth mode. These churches demonstrate a propensity to buy since the demands of a growing church require purchasing new products and services.

Access our Media Kit for pricing and artwork specifications.